EcoLek LLC, the Birdeez Team, Jumping for Joy!

Venture Beat – Today, birdwatching. Tomorrow, saving the entire planet!

VentureBeatlogoEcoLek was selected to launch our app Birdeez at DEMO Fall 2012 by Venture Beat. Their coverage was really great, and it was awesome to learn that Executive Editor Dylan Tweney is himself a beginning birdwatcher!

The U.S. has an estimated 48 million birdwatchers, but 74 percent can’t identify more than 20 birds.

I’d fall in that category: I could point out a red-tailed hawk, a turkey vulture, a crow, and … a bunch of little brown birds. But with 900+ species in the country, I know I’m missing a lot.

Fortunately, there’s an app for that.

Birdeez is an iPhone app that makes it “ridiculously easy,” in the words of cofounder Jeff Simeon, to identify birds and then share your sightings on Twitter. I can only imagine that if the geeky Jack Black character in “The Big Year” had this app, he’d have powered to the top of the rankings much faster than that annoying Owen Wilson character.

Read the rest on Venture Beat

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